The Call for Inside-Out Branding

Hello 2026.

Buckle up for a big year in the world of branding.

As teased in the inaugural Golden Thread, I firmly believe brands should be built from the inside out. I’m now calling for a thoughtful consideration of “Inside-Out Branding”. Who we are on the inside is the story we should tell.

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What role do employees play in their own brand?

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Introducing: The Golden Thread